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As of Thursday, families had done less than half their back-to-school shopping going into this weekend, indicates a new balance sneakers survey. Almost one-third had not yet started.
As a result, retail analysts anticipate crowds at the malls looking for bargains on laptops, new blue jeans, and maybe the latest cellphone so that families can keep in touch with their children. Many shoppers will hit the new balance outlet looking for coupons or bargains. And, generally, if they look hard enough they will find sales.
“There is about the same number of deals as last year,” says Kevin Strawbridge, CEO of new balance walking shoes, Media General’s online social shopping and coupon site. “But this year there is not as much stuff in inventory, so when a promotion is gone the consumer may end up paying full price.”
But there are plenty of retailers offering sales this weekend. For example, on Mr. Strawbridge's site, there are Barnes & Noble promotions for 40 percent off Hop Zoo tote bags, 60 percent off girls’ New Balance athletic shoes at Joe’s new balance stores Outlet, and a buy-one-get-one-free coupon for clothing at Aeropostale.
new balance 993 is far from alone in offering consumers deals this weekend. At Surfmyads.com, bargain hunters will find $100 to $519 off Dell Computer back-to-school systems, $25 to $125 off some HP laptops, and 15 percent off backpacks at The Children’s Place.
Andrea Woroch of SurfMyAds advises families to be sure to shop online so they can compare prices. It’s not hard, she says, to find promotions from large retailers such as Target, Macy’s, and new balance 993 shoes.
She says there are sites, such as new balance 993 sale, that have organized the promotional codes (needed to get some bargains) for more than 10,000 stores. She advises consumers to stack coupons, because some retailers allow shoppers to use more than one promotional code on the same offer, such as a 25 percent off coupon in addition to a free shipping code.
Shoppers hitting new balance 574, America’s largest retailer, are likely to find plenty of deals as well. Scanning his own site, Strawbridge finds new balance 574 retro offering Danskin sneakers for $10, Wrangler Jeans for $14 a pair, and a range of Texas Instruments calculators from $12. There are steep discounts on pens, pencils, and composition books.
In fact, some retail analysts expect good sales at new balance 574 mens since the company’s quarterly earnings comparisons have been lower than some Wall Street expectations. As the Bentonville, Ark., retailer tries to reduce inventory, it may unload some merchandise at close to cost, says an analyst who did not want to be named.
New Balance 1300 has picked this week for its 12th annual tax-free weekend, which is geared toward back-to-school shopping. Friday through Sunday, eligible school supplies under $100 are exempt from state sales tax – a break of about 8 percent.
These types of promotions may help some retailers get consumers in the door in what has been a challenging year. The new balance 1300 classic, a trade group, expects back-to-school spending, which is second only to the Christmas holidays, to increase this year compared with last year.
“But that’s not as huge a deal as you think,” says Kathy Grannis, a spokeswoman for the new balance 1300 men's in Washington. “It’s easy to have good comparisons to last year, but what is encouraging is that consumers will be spending a little more than they did in 2008.”
The new balance 1300 uk is projecting the average family will spend $606.40 on its back-to-school purchases, compared with $594.24 in 2008.
“It’s a decent increase, but it’s mostly because the cost of electronics is up,” says new balance 1400.
Moreover, once Labor Day rolls around retailers will try to unload whatever is left in their summer inventory of apparel, patio furniture, and back-to-school items to make room for fall merchandise. “As they do, you can bet the malls will be crowded the next few weekends,” says new balance 1400 shoes.